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Smells have a superpower.

Scent is a memory trigger, and every memory has the power to bring out certain emotions. Realtors bake cookies right before a showing to make potential buyers feel warmly welcomed. Retail stores use the scent of pumpkin spice and peppermint to put shoppers into a festive mood. Even sniffing that old quilt from grandma catapults you back to the joys of your childhood days. I can go on and on.

This Smell = Memory = Mood equation motivated me to create candles, wax melts, and room sprays that give your home or office a more unique scent, making it more memorable than what you could achieve with a traditional fragrance sold by every big box store.

Meet the Owner

Aimee Frey, holding candle and smiling

Grand Poobah

Aimee Frey

My name is Aimee Frey, Owner & Creator at Hemingway Lane Candles.


I am a wife, mom, grandma, ex-insurance agent turned candlemaker, and a giant ball of energy! No seriously; my mind never stops. I am always creating new products, dreaming of what's next and looking for ways to elevate my customers' experiences. 

I spend my days experimenting with different scents and perfecting the craft to create fragrance combinations that are truly memorable. The everyday challenge of creating something new and taking pride in the end result is so exciting and satisfying! 


I love to hear that my products are loved among friends, family, as well as all of my online customers and pop-up shop visitors. I look forward to many more years to come pouring candles that get you to Relax. Unwind. Enjoy. Repeat.

I would like to thank you from the bottom of my heart for supporting my small business. 

With a grateful heart,

Aimee Frey

Partners in Crime

Meet the Masterminds

Enough about me, meet the two people who have helped operate Hemingway Lane Candles & Gifts, allowing it to be what it is today.

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