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FEEL THE SMELL

Smells have a superpower.

Scent is a memory trigger, and every memory has the power to bring out certain emotions. Realtors bake cookies right before a showing to make potential buyers feel warmly welcomed. Retail stores use the scent of pumpkin spice and peppermint to put shoppers into a festive mood. Even sniffing that old quilt from grandma catapults you back to the joys of your childhood days. And I'll bet if you were blindfolded and walked into a dentist's office you would know exactly where you were just based on the smell alone.

(Nevermind the ear-piercing sounds of their drills!)


This Smell = Memory = Mood equation motivated me to create a line of candles, wax melts, room & linen sprays and scented diffusers, giving your space a comfortable and relaxing vibe. Afterall, this world is stressful; couldn't we all use more relaxation?

(I know for sure the dentist office needs some!)

Owner, Aimee Frey, wearing jean jacket, posing on floor with arm on knee
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Grand Poobah

Aimee Frey

THE FACE BEHIND HEMINGWAYLANE

Meet the Owner

My name is Aimee Frey, Owner & Creator at Hemingway Lane Candles.

 

I am a wife, mom, grandma, ex-insurance agent turned candlemaker, and a giant ball of energy and my mind never stops. It's exciting to create new products, dream of what's next and look for ways to elevate the customer experience. 

 

​It's humbling to hear that my products are loved among friends, family, as well as all of my online customers and pop-up shop visitors. I look forward to many more years of pouring candles that get you to Relax. Unwind. Enjoy. Repeat.

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Thank you from the bottom of my heart for supporting my small business. 

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With a grateful heart,

Aimee Frey

MEET THE MASTERMINDS

Partners in Crime

Enough about me, meet the two people who have helped operate Hemingway Lane Candles & Gifts, allowing it to be what it is today.

Amber is not only a great employee, she's my daughter! (Isn't she purty?!) Amber gives me the confidence and support I need to be successful.  Whether she's filling in for me at an event, helping to find new opportunities, or jumping in to box orders, she's always on top of it and willing to dive in. It's great to have a daughter like Amber....everyone should have an Amber in their life!

Jeff is my husband of over 25 years! Jeff is the muscle behind it all. Jars are heavy, but he's muscular (yay for me)! Setting up the tent at events is difficult, but he makes it look so easy. And sometimes when I work late into the night, he takes care of things at home so I can sleep in, wake up, and do it all over again. I'm the luckiest girl in the world to have him as a husband and business partner!

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Head Master

Jeff Frey

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Master of All Trades

Amber McKown

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